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Why is email marketing important for small businesses?
What is email marketing? Email Marketing is the process of sending emails to promote your business or to encourage repeat business. Business owners are looking for ways to connect and build a relationship with their customers. According to The Radicati Group more than half of the world population uses emails as of 2019. This number is expected to grow to over 4.3 ... Read MoreCOVID-19 Hospitality Industry Recovery Program (CHIRP) Webinar
Thank you to the SBDC of Lehigh University for putting on this webinar. We highly recommend everyone in the hopitality industry watch this webinar and apply for the recovery program (https://therisingtide.org/lehigh-and-northampton-grant-application/). If you have any questions, we are always here to help. Sufficient money still available Accommodations and food/beverage industry Businesses located in Northampton and ... Read MoreCommon Risks Businesses Face
What is Risk Management? Risk Management is to acknowledge risk happens and to take the necessary measures to ensure you are prepared for it. Is your business ready? Every business owner should make sure there business is risk ready. Here are some common risks your business may face. Strategic Risks Strategic risk emerges when a ... Read MoreCOVID-19 relief grants for hospitality businesses
The COVID-19 Hospitality Industry Recovery Program (C.H.I.R.P) has allocated $145 million in funding assistance that is specifically geared towards helping those in the hospitality industry. Under this new program, restaurants, bars, hotels and others in the hospitality industry that have been adversely affected by the COVID-19 pandemic can apply for grants. (program details) Grant funds ... Read MoreTop 5 reasons why small businesses need Digital Marketing
Top 5 reasons why small businesses need Digital Marketing With the fast growth in digital technology today, small businesses have the opportunity to gain new customers easier than ever before. Traditional advertising, such as print ads and billboards, is still an effective way to market a business, but a new market of people to advertise ... Read MoreMeet Our Newest Team Member-Rosie!
(Q) What do you want people to know about you? I am the Marketing and Communications Coordinator for The Rising Tide Community Loan Fund and I have a Bachelor of Arts in Corporate Communication with a minor in Business from Penn State Lehigh Valley. Marketing is my passion and I’m so excited to be in ... Read MoreBusiness Lessons from Dr. Martin Luther King Jr.
As we honor and celebrate the life and achievements of Dr. Martin Luther King Jr, entrepreneurs can find tremendous inspiration from his words. Here are a few of his notable quotes that can encourage business success. “Faith is taking the first step even when you don’t see the whole staircase.” This quote advises people to ... Read MoreThis Is What Every Small Business Owner Needs To Do!
As we say our goodbyes to 2020, we all need to reflect and learn how to be better in the future. This was one of the craziest years in history but one thing I know is that we as individuals and businesses can do a lot better. It was awful to see so many businesses ... Read MoreWelcome To The Rising Tide – Nicole!
We sat down with our newest employee Nicole and asked her a few questions so that everyone can see her passion and willingness to help. Thank you for joining the team Nicole! (Q) What do you want people to know about you? I am an idea generator and relationship builder. I provide the greatest impact ... Read MoreDeveloped in Partnership with Altitude Marketing