The small business landscape is always changing and evolving. A new year brings new trends and new opportunities for small businesses. It is important to stay current with the latest consumer behaviors and business trends as we step into 2024.
1. 2024 Marketing Trends
· E-commerce Continues to Thrive | By the year 2040, it’s estimated that 95% of all purchases will be made through e-commerce. The pandemic has forever altered consumer habits, and the popularity of online shopping is here to stay. Small businesses that invest in efficient e-commerce platforms, seamless payment options, and personalized online experiences will be set up to better serve their target audience.
· Personalization is Key | Small businesses can leverage customer data to deliver highly personalized marketing campaigns. Tailoring products, services, and marketing messages to individuals increase customer engagement and loyalty.
· Animation Marketing | 2024 is the year of animation. When a customer visits a website, there should be animations guiding them through tips, creating brand awareness, and helping the visitor sign up. You want to get the customer engaged quickly whether on social media, your website, or even in-person!
2. Keeping It Simple
· Google is now utilizing Search Generative Experience (SGE) which marks a major change in search engine optimization (SEO) dynamics. Essentially, SGE will be mostly AI-based, collecting simple keywords and content. Because of this, small businesses will have a better chance of making it to the top of Google when they present simpler information.
3. Demand for Sustainable Products
· 77% of consumers consider sustainability and environmental responsibility to be at least “moderately important.” This is an important factor in purchasing decisions, particularly within Gen Z. Gen Zs’ influence will only increase as younger members become adults, so it is important to become aligned with Gen Z’s values now.
4. Importance of Being “Local”
· 2024 is projected to bring an even greater emphasis on community engagement and support of local businesses. Businesses that actively participate in local events, collaborate with neighboring businesses, and engage with the community through social responsibility initiatives will build stronger and more loyal customer bases. The key: develop strong relationships within the community!
Trends are always changing, and it is important to keep your business up to date so that you can continue to better serve your customers throughout 2024. If you have questions or don’t know where to start, a Rising Tide team member is available to assist you as you make business plans and goals for this next year. Here’s to small business success in 2024!
