Why is email marketing important for small businesses?

What is email marketing?  Email Marketing is the process of sending emails to promote your business or to encourage repeat business.  Business owners are looking for ways to connect and build a relationship with their customers.  According to The Radicati Group more than half of the world population uses emails as of 2019.  This number is expected to grow to over 4.3 billion by the end of 2023. Small business owners need to jump on this opportunity and reach their customers. Here are 5 reasons why email marketing is important for small businesses. 

Build strong customer relationships 

Emails help with customer engagement and retention.  Connect with your customers by collecting their emails and explaining to them what they are signing up forCreating a signup form and placing it on your website and social media is a good start.  Emails are a good way to promote your product and services without being too pushy.      

Develop your own unique brand 

Use emails to help your customer’s understand your unique brand.   When you share your values mission, products and services, your audience will have a better grasp of what your business is about.  As your brand awareness grows, it is easier for customers to support and promote your business.  One way is to always insert your logo and company name when sending emails. 

Email marketing is cost effective 

Email marketing is one of the most cost effective ways to reach and engage with your customers.  Conventional marketing strategies such as billboards, print ads, flyers, brochures, TV can become quite expensive.  However, there are few costs associated with email marketing.  In some cases, businesses may get funding to purchase an email marketing automation service or hire help to create email content.  Overall, email marketing is great for small businesses because it is relatively inexpensive to start and maintain.  As you may know, small business owners have a small budget to work with. 

Boost Sales 

Last year and this year has been a challenge for small businesses to grow their sales.  But email marketing is one of the best ways to grow your sales, especially since most physical locations were shutdown.  Among marketing channels, email marketing yields one of the highest return on investment (ROI). For every dollar spent on email marketing, you can earn up to $44, with almost 4.3% of shoppers buying from these campaigns.   Effective emails begin with building your list, plan campaigns and finding success. 

Increase website traffic 

The benefits of email marketing is that it helps increase traffic back to your website and helps make sure that the traffic going back to your site is relevant. If customers are regularly engaging with your email marketing content then they have already shown an interest in your brand. This suggests not only that they are qualified leads but that they may be likely to make a purchase or need your services.