Blog

Let’s Welcome Velka Sanchez to The Rising Tide!

Let’s Welcome Velka Sanchez to The Rising Tide!

1. What do you want people to know about you? I am the new lender for The Rising Tide Community Loan Fund. I have a bachelor’s degree in science with two concentrations: Finance & Accounting. I am passionate about assessing financial health and analyzing data. Learning is one of the things that I enjoy the ... Read More
 
Meet Our Newest Team Member – Yashira

Meet Our Newest Team Member – Yashira

(Q) What do you want people to know about you? (Yashira) My name is Yashira Villegas have lived in Bethlehem my whole life and I have seen many changes in the community. I am very excited to do my part in the continued growth within the business atmosphere. I truly love business and it’s a ... Read More
 
3 Things Every Small Business Owner Should Do This Fall

3 Things Every Small Business Owner Should Do This Fall

As a new season approaches this will be a different fall than ever before.  This time of year is typically filled with back to school ideas and specials as we say farewell to summer.  This year has been consumed by COVID and we have had to make major adjustments operating our business and our lives.  ... Read More
 
Welcome to The Rising Tide – Tom Stine

Welcome to The Rising Tide – Tom Stine

Check out our newest hire Tom Stine and his passion for helping people!  Welcome to the team! As the new RTCLF Business Advisor, I’m excited to be of service to the community’s entrepreneurs and business owners who make this region hum. I’ve deeply involved in the community as a volunteer, advisor and Board member for ... Read More
 

Funding To Continue For State Grant Applicants!

We are announcing businesses that will be moving to the next round of funding soon.  This will be email communication sent directly to the applicants with information on how and if they could move forward.  Some applicants will be accepted into the 1st round of funding, others will be requested to provide additional information to ... Read More
 
The Top 5 Things To Do When Starting A Business

The Top 5 Things To Do When Starting A Business

We all want to be our own boss but only some of us make the jump to starting our own business.  It is not easy and it will be more work than you have ever done before, but the rewards are greater than imaginable. When you start your business and see it grow and develop, ... Read More
 

New COVID-19 Grant for PA Small Businesses

Attention: All PA business owners – real help is on the way! The PA Department of Community and Economic Development opened a $225million Covid-19 relief grant on June 30th for small businesses that have been impacted through this pandemic. This is a grant made truly for SMALL businesses. There are several factors that go into ... Read More
 
The Most Important Marketing Activity A Small Business Can Do

The Most Important Marketing Activity A Small Business Can Do

What is the most important marketing activity a small business can do? Incentivize the repeat customer! If anyone has shopped at a department store you can easily answer this question.  What is printed at the bottom of your receipt? Coupons to be used in the store and only for the next few days. The store ... Read More
 
Strategies To Spend More Time With Family

Strategies To Spend More Time With Family

Being stuck home through this pandemic allows us time to reflect on everything going on in our lives. We have all started our businesses to create a better life for not just us but our family.  As we strive to make that happen, we sometimes lose the ability to separate work from home life.  This ... Read More
 
Top 3 Marketing Mistakes Made By Small Businesses

Top 3 Marketing Mistakes Made By Small Businesses

Small businesses do not take the time to focus on digital channels.  Have a relevant website. Everyone should have a website that fully describes their products/services available and contact info, your address, and hours for potential customers to see. Then update your website regularly by having blogs, videos, and infographics. Social Media is not a ... Read More
 
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