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What is a CDFI? Community Development Financial Institutions Explained

What is a CDFI? Community Development Financial Institutions Explained

Community Development Financial Institutions, also known as CDFIs, are local community lenders that provide services, such as loans and/or financial advice to people, businesses or communities that have been historically ignored by traditional financial institutions.  CDFIs specialize in providing loans to small businesses, affordable housing projects and nonprofit organizations. In this post, you’ll learn: The ... Read More
Grants for restaurants and hospitality industry still available

Grants for restaurants and hospitality industry still available

Grants are still available for many of our favorite restaurants placed at risk due to this pandemic.  The road to recovery for some of these businesses may come from the SBA Restaurant Revitalization Fund or the COVID-19 Hospitality Industry Recovery Program. The American Rescue Plan Act established the Restaurant Revitalization Fund (RRF) to provide funding ... Read More
Why is email marketing important for small businesses?

Why is email marketing important for small businesses?

What is email marketing?  Email Marketing is the process of sending emails to promote your business or to encourage repeat business.  Business owners are looking for ways to connect and build a relationship with their customers.  According to The Radicati Group more than half of the world population uses emails as of 2019.  This number is expected to grow to over 4.3 ... Read More

COVID-19 Hospitality Industry Recovery Program (CHIRP) Webinar

Thank you to the SBDC of Lehigh University for putting on this webinar.  We highly recommend everyone in the hopitality industry watch this webinar and apply for the recovery program (https://therisingtide.org/lehigh-and-northampton-grant-application/). If you have any questions, we are always here to help. Sufficient money still available Accommodations and food/beverage industry Businesses located in Northampton and ... Read More

Common Risks Businesses Face

What is Risk Management? Risk Management is to acknowledge risk happens and to take the necessary measures to ensure you are prepared for it.  Is your business ready?  Every business owner should make sure there business is risk ready.  Here are some common risks your business may face. Strategic Risks Strategic risk emerges when a ... Read More

COVID-19 relief grants for hospitality businesses

The COVID-19 Hospitality Industry Recovery Program (C.H.I.R.P) has allocated $145 million in funding assistance that is  specifically geared towards helping those in the hospitality industry. Under this new program, restaurants, bars, hotels and others in the hospitality industry that have been adversely affected by the COVID-19 pandemic can apply for grants. (program details) Grant funds ... Read More

Top 5 reasons why small businesses need Digital Marketing

Top 5 reasons why small businesses need Digital Marketing With the fast growth in digital technology today, small businesses have the opportunity to gain new customers easier than ever before. Traditional advertising, such as print ads and billboards, is still an effective way to market a business, but a new market of people to advertise ... Read More

Meet Our Newest Team Member-Rosie!

(Q) What do you want people to know about you? I am the Marketing and Communications Coordinator for The Rising Tide Community Loan Fund and I have a Bachelor of Arts in Corporate Communication with a minor in Business from Penn State Lehigh Valley. Marketing is my passion and I’m so excited to be in ... Read More

Business Lessons from Dr. Martin Luther King Jr.

 As we honor and celebrate the life and achievements of Dr. Martin Luther King Jr, entrepreneurs can find tremendous inspiration from his words.  Here are a few of his notable quotes that can encourage business success. “Faith is taking the first step even when you don’t see the whole staircase.” This quote advises people to ... Read More

This Is What Every Small Business Owner Needs To Do!

As we say our goodbyes to 2020, we all need to reflect and learn how to be better in the future.  This was one of the craziest years in history but one thing I know is that we as individuals and businesses can do a lot better.  It was awful to see so many businesses ... Read More
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