Magic Woman


Personal Services Business


$20,000 small business loan

In 2002, Margarita Gonzalez-Rivera opened Magic Woman, a personalized services business in Bethlehem’s south side. Along with her husband, Santiago Rivera, Margarita utilizes her outstanding organizational skills and attention to detail to provide customers with cleaning, personal assistance, lawn care, and property management services for home and office. By offering individualized assistance to each client, Margarita can meet their specific needs on a regular or as-needed basis.Customers appreciate her positive attitude and genuine desire to simplify the lives of her clients.

The Rising Tide Community Loan Fund provided funds for the renovation of the Lynn Avenue property. A heating system was installed and other structural improvements were made to convert the building to office and storage space for Magic Woman.