Yearly Archives: 2021

Breaker! Breaker! Truckers Needed 

 Trucking achieved national attention during the 1960’s and 70s as songs and movies, such as Burt Reynolds’ 1977 movie, Smokey and the Bandit, were major hits.  While many of the movies and songs looked at trucking from an entertainment standpoint, it is a vital industry. 

According to government data (, in 2018, the U.S. Transportation system moved a daily average of 51 million tons of freight valued at more than $51.8 billion.  Before you take the time to calculate how much this is annually, let’s just agree that it’s a HUGE amount.  In 2018, it was estimated that over 67% of all goods were moved by trucks. 

Likely this is not news to Lehigh Valley residents as the proliferation of trucks on area roads is a polarizing topic.  For some, trucking, and the warehouses to which they deliver their goods to and from, represent employment opportunities.  They also satisfy our need for instant gratification, for, without trucks and local warehouses, Amazon and others can’t provide the same day delivery services we now demand.  Others long for the days when area roads were less congested, and the Valley’s cities were surrounded by rolling fields of green. 

Regardless of how you feel about trucking’s impact on our quality of life, it is hard to dispute that, for today and the foreseeable future, we will need to rely on trucking to move our goods.  Recently, a concern was raised in an article published by 

that the U.S is currently experiencing a serious shortage of truck drivers. While concerning, this is an opportunity for those seeking an in-demand job, which can offer a livable wage and scheduling flexibility.   

Over the past few years, we have helped several truckers establish their business and, in many cases, we provided the funding for the purchase of a rig and/or trailer.  

So, if travelling down the open highway is appealing, give as a call at 484-893-1039, and we will help get you on the road.   10-4, good buddy.  

The hair industry will be seeing a lot of green this fall, and I don’t mean hair color

The hair industry will be seeing a lot of green this fall, and I don’t mean hair color

Last year, the PA Department of Community and Economic opened a $225 million COVID-19 Relief PA Statewide Small Business Assistance program that targeted small businesses impacted by the pandemic.  This program provided funding to many small businesses throughout the state.  Although many businesses received funding, there are many who are still struggling. Some help is ... Read More
What is a CDFI? Community Development Financial Institutions Explained

What is a CDFI? Community Development Financial Institutions Explained

Community Development Financial Institutions, also known as CDFIs, are local community lenders that provide services, such as loans and/or financial advice to people, businesses or communities that have been historically ignored by traditional financial institutions.  CDFIs specialize in providing loans to small businesses, affordable housing projects and nonprofit organizations. In this post, you’ll learn: The ... Read More
Grants for restaurants and hospitality industry still available

Grants for restaurants and hospitality industry still available

Grants are still available for many of our favorite restaurants placed at risk due to this pandemic.  The road to recovery for some of these businesses may come from the SBA Restaurant Revitalization Fund or the COVID-19 Hospitality Industry Recovery Program. The American Rescue Plan Act established the Restaurant Revitalization Fund (RRF) to provide funding ... Read More
Why is email marketing important for small businesses?

Why is email marketing important for small businesses?

What is email marketing?  Email Marketing is the process of sending emails to promote your business or to encourage repeat business.  Business owners are looking for ways to connect and build a relationship with their customers.  According to The Radicati Group more than half of the world population uses emails as of 2019.  This number is expected to grow to over 4.3 ... Read More

COVID-19 Hospitality Industry Recovery Program (CHIRP) Webinar

Thank you to the SBDC of Lehigh University for putting on this webinar.  We highly recommend everyone in the hopitality industry watch this webinar and apply for the recovery program ( If you have any questions, we are always here to help. Sufficient money still available Accommodations and food/beverage industry Businesses located in Northampton and ... Read More

Common Risks Businesses Face

What is Risk Management? Risk Management is to acknowledge risk happens and to take the necessary measures to ensure you are prepared for it.  Is your business ready?  Every business owner should make sure there business is risk ready.  Here are some common risks your business may face. Strategic Risks Strategic risk emerges when a ... Read More

COVID-19 relief grants for hospitality businesses

The COVID-19 Hospitality Industry Recovery Program (C.H.I.R.P) has allocated $145 million in funding assistance that is  specifically geared towards helping those in the hospitality industry. Under this new program, restaurants, bars, hotels and others in the hospitality industry that have been adversely affected by the COVID-19 pandemic can apply for grants. (program details) Grant funds ... Read More

Top 5 reasons why small businesses need Digital Marketing

Top 5 reasons why small businesses need Digital Marketing With the fast growth in digital technology today, small businesses have the opportunity to gain new customers easier than ever before. Traditional advertising, such as print ads and billboards, is still an effective way to market a business, but a new market of people to advertise ... Read More

Meet Our Newest Team Member-Rosie!

(Q) What do you want people to know about you? I am the Marketing and Communications Coordinator for The Rising Tide Community Loan Fund and I have a Bachelor of Arts in Corporate Communication with a minor in Business from Penn State Lehigh Valley. Marketing is my passion and I’m so excited to be in ... Read More
Developed in Partnership with Altitude Marketing