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Kona Girl, LLC


Sportswear retail and personal trainer


$30,000 small business loan

Kona Girl, LLC., is owned by Lisa Heller who competes in triathlons herself and knows how important it is to wear comfortable clothes that fit well and look good when participating in any sport. Not finding what she was looking for in terms of choices, Lisa established her own product line for athletes and weekend warriors alike. Kona Girl, LLC offers running/cycling/triathlon hats and shirts for all female athletes. The shirts are made from a durable organic bamboo fabric that wicks away moisture naturally without the use of harsh chemicals. They are available online and in selected retail outlets. Lisa, a certified personal trainer since 2003, also helps others to reach their fitness goals by providing training sessions to individuals and groups.

The loan from the Rising Tide Community Loan Fund provided funds for inventory, website development and working capital.

Developed in Partnership with Altitude Marketing